Mohammed Lotfi OUAZENE

Commercial and Marketing Manager

• Development and implementation of the hotel’s sales and marketing strategy, with a strong focus on the corporate and wellness segments. • B2B and B2C customer acquisition and retention, targeting companies, agencies, embassies, institutions, and premium individual clients. • Planning, coordination, and supervision of internal and external events, including seminars, conferences, banquets, themed brunches, and private receptions. • Management of group and event requests, from client briefing and quotation to logistics, on-site coordination, and post-event follow-up. • Monitoring of commercial performance indicators, including occupancy rate analysis, banquet revenue tracking, and implementation of corrective actions to optimize results. • Competitive market analysis and benchmarking, with continuous adjustment of pricing strategies and event offerings based on seasonality and local demand. Additional responsibilities : • Collaboration with operational departments (front office, F&B, housekeeping) to ensure seamless service delivery and client satisfaction. • Management of partnerships and corporate accounts to strengthen long-term business relationships. • Contribution to brand positioning and visibility through targeted marketing actions and promotional campaigns. • Active involvement in revenue optimization and upselling strategies across rooms, events, and ancillary services.

• Élaboration et déploiement de la stratégie commerciale et marketing de l’hôtel, avec un focus sur le segment affaires et bien-être.
• Prospection et fidélisation de la clientèle B2B (entreprises, agences, ambassades, institutions) et B2C (individuels premium).
• Organisation, coordination et supervision des événements internes et externes : séminaires, conférences, banquets, brunchs à thème et réceptions privées.
• Gestion des demandes de groupes et événements (brief client, devis, logistique, coordination jour J, suivi post- événement).
• Suivi des indicateurs de performance commerciale, analyse du taux d’occupation, du chiffre d’affaires banquets, et mise en place d’actions correctives.
• Veille concurrentielle et ajustement de l’offre tarifaire et événementielle selon la saisonnalité et la demande locale.

• Definition and implementation of the hotel’s overall digital strategy, aligned with marketing and sales objectives. • Management and daily animation of the hotel’s social media platforms (Instagram, Facebook, LinkedIn), including the creation of engaging content (photos, videos, visuals, stories), editorial planning, and community moderation. • Development of the hotel’s brand awareness and online visibility through targeted sponsored campaigns (Meta Ads, Google Ads) aimed at both corporate and leisure segments. • Optimization of the visibility of banquet, spa, and accommodation offers through targeted digital actions such as landing pages, flash offers, and email marketing campaigns. • Close collaboration with the sales department to promote events (themed brunches, private receptions, seminars, etc.) and to track digital performance related to bookings and lead generation. • Competitive monitoring and benchmarking of the hotel market in Algiers, including local and international digital strategies. • Monitoring and analysis of key performance indicators (traffic, engagement rate, conversion rate), with monthly performance reporting to management. • Ensuring brand consistency and coherence across all online platforms and digital communication channels. Additional responsibilities: • Management of the hotel website content and optimization of the user journey to improve online conversion. • Coordination with external partners (agencies, photographers, influencers) to enhance digital campaigns. • Implementation of SEO and basic online reputation management (reviews, ratings, guest feedback). • Contribution to revenue growth through data-driven digital marketing initiatives and continuous performance optimization.

• Définition et mise en place de la stratégie digitale globale de l’établissement, en cohérence avec les objectifs marketing et commerciaux.
• Gestion et animation des réseaux sociaux de l’hôtel (Instagram, Facebook, LinkedIn) : création de contenus engageants (photos, vidéos, visuels, stories), planification éditoriale et modération des échanges.
• Développement de la notoriété de l’hôtel à travers des campagnes sponsorisées (Meta Ads, Google Ads) ciblant le segment affaires et loisirs.
• Optimisation de la visibilité de l’offre banquet, spa et hébergement à travers des actions digitales ciblées (landing pages, offres flash, emailing).
• Collaboration avec le service commercial pour la promotion des événements (brunchs à thème, réceptions privées, séminaires, etc.) et suivi des performances digitales liées aux réservations.
• Veille concurrentielle sur le marché hôtelier à Alger, benchmark des stratégies digitales locales et internationales.
• Suivi des indicateurs de performance (trafic, taux d’engagement, taux de conversion) et reporting mensuel à la direction.
• Contribution à la cohérence de l’image de marque de l’hôtel sur l’ensemble des supports en ligne.

• Community management and moderation of social media platforms, ensuring active engagement and timely responses. • Content creation in line with the defined editorial strategy, including visuals, captions, and short-form videos. • Scheduling and publishing of posts through social media management tools. • Execution of digital communication campaigns to increase visibility, engagement, and brand awareness. • Monitoring of digital trends and best practices, with continuous adaptation of content and formats. Additional responsibilities: • Development of content calendars aligned with client objectives and brand positioning. • Interaction with the online community to build loyalty and strengthen audience relationships. • Performance tracking (reach, engagement, growth) and optimization of content strategy based on insights. • Collaboration with clients or marketing teams to ensure message consistency and campaign effectiveness. • Contribution to the growth of online presence through creative, data-driven social media actions.

• Animation et modération des réseaux sociaux
• Création de contenus selon la ligne éditoriale
• Programmation de publications
• Campagnes de communication digitale
• Veille sur les tendances et pratiques digitales

• Planning and execution of sales activities, ensuring alignment with company targets. • Prospecting, customer retention, and product demonstrations to generate new business and maintain client satisfaction. • Providing client advice and monitoring performance, including follow-up on sales metrics and KPIs. Additional responsibilities : • Building and maintaining strong relationships with clients to foster loyalty and repeat business. • Identifying new market opportunities and potential clients to expand the customer base. • Preparing and presenting sales reports, forecasts, and performance analyses to management. • Collaborating with marketing and product teams to develop tailored solutions and promotions. • Ensuring high levels of customer satisfaction through attentive service and problem resolution.

• Planification et exécution des actions commerciales
• Prospection, fidélisation et démonstrations produit
• Conseils clients et suivi des performances

• Development of programs tailored to the target audience, ensuring relevance and engagement. • Budget management and negotiation of sponsorship contracts to maximize resources and partnerships. • Identification and development of new business opportunities to expand the organization’s reach and revenue. Additional responsibilities : • Coordination with internal teams and external partners to implement communication campaigns and events. • Monitoring and evaluating program performance, with reports and recommendations for improvement. • Supporting brand promotion and visibility through creative marketing and communication initiatives. • Assisting in the preparation of presentations, proposals, and promotional materials for clients and sponsors. • Maintaining strong relationships with stakeholders, partners, and sponsors to ensure long-term collaboration.

• Élaboration de programmes adaptés au public cible
• Gestion de budget et négociation de contrats de sponsoring
• Développement de nouvelles opportunités commerciales

• Market prospecting and follow-up, identifying new opportunities and maintaining client relationships. • Development of sales support tools to facilitate presentations, proposals, and client engagement. • Competitor analysis and implementation of editorial guidelines to ensure consistent and effective communication. • Development of a local network and media contacts to enhance visibility and business opportunities. Additional responsibilities : • Collaborating with sales and marketing teams to align strategies and campaigns. • Monitoring market trends and providing recommendations for product or service adjustments. • Preparing reports on business development activities and performance metrics. • Supporting brand promotion through targeted communication initiatives and partnerships. • Participating in events, trade shows, or networking activities to strengthen market presence.

• Prospection et suivi de marchés
• Élaboration d’outils d’aide à la vente
• Étude de la concurrence et mise en place de chartes éditoriales
• Développement d’un réseau local et média

• Supervision of foreign groups in Algeria, ensuring safety, comfort, and an engaging experience. • Administrative and logistical management of tourist stays, including itinerary planning, accommodation coordination, and transportation arrangements. Additional responsibilities : • Providing cultural and historical information to enhance the visitors’ experience. • Liaising with local service providers (hotels, transport companies, restaurants) to ensure smooth operations. • Handling client inquiries and resolving issues promptly during tours. • Coordinating with travel agencies and tour operators to customize packages for different groups. • Monitoring and evaluating tour feedback to improve services and customer satisfaction.

• Encadrement de groupes étrangers en Algérie
• Gestion administrative et logistique de séjours touristiques

-Certified in Graphic Design, with skills in digital illustration, visual content creation, and design software. -Trained in graphic design, including Adobe Photoshop, Illustrator, and InDesign. -Certificate in Graphic Design, specializing in visual storytelling and creative digital media.

An intensive program focused on marketing, management, and technical skills, preparing graduates to effectively manage business operations, develop marketing strategies, and lead teams in diverse professional settings. Emphasis is placed on practical experience, problem-solving, and digital tools.